Here is the context from the verse before it………….. BUT IF YOUR ENEMY IS HUNGRY, FEED HIM, AND IF HE IS THIRSTY, GIVE HIM A DRINK ; FOR IN SO DOING YOU WILL HEAP BURNING COALS ON HIS HEAD.

bible.com/bible/59/rom.12.21.ESV

Refers to an ancient Egyptian custom in which a person who wanted to show public contrition carried a pan of burning coals on his head. The coals represented the burning pain of his shame and guilt. When believers lovingly help their enemies, it should bring shame to such people for their hate and animosity (cf. Pr 25:21 , 22 ).